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Latest posts by Mark Howard (see all)
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Headlines are used everywhere – in blog posts and presentations, online adverts such as Google, even in social media posting in platforms such as Facebook and Instagram.
So what do you do if you really do not have the natural ability to come up with a kicking headline that will get the reader to pause for a second to grab their attention?
It’s actually very easy and one way is to us this simple formula when creating a headline:
Number or Trigger word + Adjective + Keyword + Promise
- Use numbers
- Use interesting adjectives (Effortless, Fun, Free, Incredible, Essential, Absolute)
- Use unique rationale (Reasons, Facts, Lessons, Ideas, Ways, Secrets, Tricks)
- Use what, why, how, or when
- Make an audacious promise
So let’s give you some easy examples – instead of this….
“Why I like Elephants”
How about this
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Ok so elephants may not be your thing, so another example for a real estate agent might be:
“selling your house in a day.”
“How You Can Effortlessly Sell Your Home in Less than 24 Hours”
Creating headlines can be fun and you should take the time to come up with a number of them to make it really easy. Experiment with different headlines (split testing) and remember to spend more time on the headline than the content.
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