How to reach more consumers with your Facebook ads.
Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you. Whats more you can get very creative around different ways to grab your new target market – here are just four of these ideas.4 ways to use #Facebook's lookalike audiences to increase your brand and your client base Click To Tweet
#1: Create a Video Lookalike Audience
Facebook users watch 100 million hours of video on the platform every day, so it should come as no surprise that video is Facebook’s best-performing content.
Video allows you to build brand recognition and trust with your target audience quickly. If you’re running a video-based content strategy and want to scale your campaigns to reach more people, lookalike audiences let you find new people based on those who’ve already watched your videos.
#2: Set Up Email List Lookalike Audiences
Email-based lookalike audiences often deliver the best results. Why? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base.
As with video lookalike audiences, first you’ll need a custom email audience of your subscribers/customers before you can create an email-based lookalike audience.
#3: Create Conversion Lookalike Audiences
Conversion lookalike audiences let you find new target audiences using a website custom audience of people who have completed a specific conversion event.
For example, if you’re an ecommerce business running a discount code lead magnet, create a website custom audience of people who have triggered a lead event action by opting in for the discount code. Then use that audience as the source for your lookalike audience.
#4: Construct Page Likes Lookalike Audiences
Lookalike audiences for page likes are the easiest to set up because you build them from the fans of your Facebook page. If you have a large number of Facebook fans who actively engage with your organic posts, a page likes lookalike audience is a great way to find new similar target audiences.
Differing from the three lookalike audiences above, you don’t need to create a custom audience for your source audience.