How to do Facebook Retargeting!
What is Facebook Retargeting?
Retargeting is a highly effective marketing tool that targets your ads on Facebook to people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision.
So in short if a visitor has been to your site, landing page or even a product on your store, you can then retarget this person with a specific advert to bring them back or even to get your brand back into their focus.
5 Steps to Create a Facebook Retargeting Campaign
When you’re ready to set up your Facebook retargeting campaign, just follow these five simple steps. Note that these instructions assume that you already have a Facebook account for business ads.
1. Log in to your Facebook Ads Manager and select Audiences
You’ll find Audiences in the dropdown menu when you click on Business Manager at the top left-hand side of the screen.
2. Click on Create Audience and select Custom Audiences
Again, you’ll find Create Audience at the top left on your screen. For retargeting, we’re going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.
3. Select Website Traffic
You have some options here, but for retargeting, we’re going to focus on website traffic so that we’re reaching the people who got to your site.
4. Select your target audience from the dropdown menu
You’ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:
- Anyone who visits your website – ideal for a general retargeting
- People who visit specific pages – idea for landing pages and products
- People visiting specific web pages but not others
- People who haven’t visited in a certain amount of time
- Custom combination
Just to show you how it looks, we set up a custom audience targeting people who visit our blog. As you can see above, you can target a date range, give it a name, and you’re ready to get started.
5. Get your pixel code and place it on your website
If you don’t already have pixel (tracking) code on your website, you’ll need it in order to start retargeting.
The best plugin for wordpress we have found and currently using is PixelYourSite PRO – this allows for easy setup of your sites pixel and gives clear instructions on how to set this up.