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Why is blogging good for business

A lot of people ask why they should blog or (more often the case) they do not have the time to do blogs for their business. Yet if you see the benefits of how a simple blog post can help your online marketing, blogging will start to become a way of life for you!

1.Google loves it!

Do you know how many pages on your website you need before Google really starts to sit up and take notice of your site? The answer is over 100 pages and the best way to get over this is to create posts.

Each blog post on your website is seen as a new page and the great thing is, it’s free to create and make a new post – so no need to contact your website guys to create a new page each time.

2.It helps drive traffic to your website

By creating posts you can add in keyword rich content which can then be easily found on the search engines. Again its easy to do and using keyword search tools you can find the best words to use in blog titles, headlines and content which all helps with the process of driving traffic.

3.It allows you to establish authority

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.

Everyone loves to get information that will help them and guide them. If you are not providing this information in your business sector then who is? Well someone will be and if its not you then it will be your competitors.

4.Create new opportunities for your business

When you become known for a certain topic, you could get picked up by the search engines, and people who are looking for expertise in that area will eventually reach out to you. This will result in new and interesting career and business opportunities that wouldn’t have otherwise been possibilities.

There are many blogging platforms out there you can use so if you do have one connected to your website then just use sites like to get started.

Happy blogging.

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